Spinomenal Continue to Expand into New Markets

It’s been a busy year for iGaming content provider Spinomenal as they expand their presence around Europe. Their expansion has included partnering with Rank Group in the UK.

Their slots content will be available to play in the UK on the Light & Wonder OpenGaming platform. Top games such as ‘Majestic White Rhino,’ ‘Fairytale Beauties’ and ‘Majestic King’ are among those that will be added to UK online casinos thanks to this partnership.

Players will also be able to try their luck on ‘Fairytale Beauties 2.’ This exciting slot game includes multipliers, free spins, a stacked wild respin, expanding wilds and moving reels re-spins all making for an exciting game now available in the UK.

It’s an important deal for Spinomenal as Rank Group has a strong presence in the UK market. They operate sites such as Mecca Bingo and Grosvenor Casinos. Adding the new slot games to their existing content will add more diversity to their portfolio. The terms of the partnership also mean that there will be future content from their new partners added to the top slots sites and the UK gambling platforms as per British Gambler.

Spinomenal have built up a portfolio of over 100 original HTML5 games. There are between one and three new releases by the iGaming content providers every month. This has Spinomenal establish themselves as one of the iGaming industries fastest growing content providers.

They have also introduced their own Aggregation Platform. This grants access to more than 2000 different games from a large number of third-party providers.

Lior Shvartz is the CEO of Spinomenal and he’s delighted with this new partnership. He commented that “Rank’s reputation within the British market is outstanding and we’re thrilled to be able to grow our presence here with such a strong operator.”

Rank Group are also pleased with this new partnership deal. Their Casino Games Manager Nolan Freendo says that Spinomenal are “passionate about creating innovative and engaging games.” His view is that they will “fit perfectly” with Rank Group’s ambition to “give our players the best gaming experience possible.” He added: “ We expect big things from this partnership.”

The expansion into the UK comes at a time when there is some uncertainty in the gambling industry. There has been talk of reforming the UK gambling industry for a fair few years now. The previous Conservative government published a White Paper on the subject last year. 2024 was going to see reduced stake limits for slot games at UK online casinos introduced. There was concern this would hit the finances of UK gambling companies.

Then there was a change of government and the new Labour administration is yet to announce concrete plans on what reforms they plan on introducing. The Department for Culture, Media and Sport Secretary of State is Lisa Nandy MP.

There had been rumours earlier in October that the upcoming autumn budget would see gambling taxes increased. The Secretary of State has downplayed the rumours and said you can’t believe everything printed in newspapers. The MP added that Labour’s aim is to “strike the right balance” in any reforms that are introduced. Talks will take place with industry leaders before any planned reforms are announced.

While aware of the “importance” of the UK gambling industry, the Secretary of State says there is also awareness of “the problems that can be caused by problem gambling.”

This is the latest partnership that has been announced by Spinomenal. In July of this year, they formed a partnership with Jacks.nl in the Netherlands. Their portfolio is now available in the platform that is owned by the JVH Gaming & Entertainment Group, one of the leading casino operators in the Netherlands. It was a big step forward for Spinomenal as they aim to broaden their distribution levels throughout Europe.

It’s the variety of games that Spinomenal creates which has impressed Jacks.nl. Their Casino Operational Manager is Ayla Havekamp who says Spinomenal offers “a series of unique 1 Reel slots and many themed games.”

Also in the Netherlands, Spinomenal have forged a partnership with 711.nl. Their titles will be available on the Bragg Gaming Group platform. 

Last month saw a partnership announced with Hrvatska Lutrija who operate the National Lottery in Croatia. Their technology partner is Intralot and Spinomenal games are now available to play on the Bragg Gaming Group aggregation platform.

It’s another partnership that Lior Shvartz sees as a big step forward for Spinomenal. He says that Croatia is “an important market for us so collaborating with the national lottery is a significant step forward for us.